Creativity is often thought of as something elusive, as something that just happens to you, some passive blessing that gets bestowed on the bemused creator with no warning, logic, or effort.
The image of a creator desperately waiting for the muse, totally at the mercy of its whims, is far too common. And too frequently, we creatives encourage that idea.
How many times do we refuse to paint because “nothing is striking us?” Or refuse to even sit down at our desk because we’re certain we’re crippled with writer’s block? Or leave our guitar to gather dust because we just aren’t “feeling” it right now?
Since the day my first grade teacher handed me an assignment notebook (analog tablet, for all you teens reading), I’ve been hooked on planning my life.
Carefully penciling in daily activities, to-do lists, and passing thoughts … once I found time management, I never let go. Just ask the teetering pile of journals in my childhood bedroom.
While my nervous, scribbling little self may have been somewhat of a childhood oddity, it turns out my planning habits prepared me for 21st century adult life here in the United States.
You know the one — where we all hack our days, our time, and our sleep, in efforts to make every minute count. Squeeze in, optimize, achieve, repeat.
Do you have this impulse: a nagging, won’t-let-you-go desire to write your autobiography?
Perhaps you’ve lived the kind of life that’s inspired people to tell you time and time again that you should write a book and the idea of connecting with others through your story is incredibly appealing to you. Or maybe you’d love for your family and future generations to be able to read about your life in your own words. Or perhaps you want to put your truth, your experiences, and your reflections onto paper for no audience other than yourself.
Whatever your motivation, you are not alone.
We all come across it, all day, every day.
In our email inbox.
In sponsored posts on social media.
On websites.
Even infiltrating the news.
It’s every writer’s, marketer’s, and business’s worst nightmare:
Bad copy.