Erika Rasso, Author at Craft Your Content - Page 6 of 8

All posts by Erika Rasso


The Science Behind What Writing Does to Your Brain

Have you ever written for several hours, then emerged from your creative stupor feeling like you’ve just run a marathon?

I tend to hang around a lot of writers, and our routine is as follows: Wake up > eat > write > nap > eat > write > sleep. Notice that nap wedged in the middle of writing? Yeah, that’s necessary.

It could be because we’ve been staring at a screen for hours on end, or maybe it’s the growing cramp in our hands, but if you catch us sans-nap, we’re gonna look like zombies.

From start to finish, the writing process is exhausting. We all know how difficult a first draft can be, and the edits that follow are painful and seemingly never-ending. But that’s not the only reason writing drains the life out of us.

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Our Favorite Books in 2016

We’re avid readers at Craft Your Content. We have to be, it’s our job.

You’ve seen our stats below. We read over 250,000 words a month – and that’s just in client work. When it comes to our personal lives, well, we have no personal lives. Will you see us partying on New Year’s Eve? Probably not. We’ll likely be digging into another book on our never-ending list.

Reading is what we do, and we love doing it.

Every so often we come across a book that blows our minds, knocks our socks off, or whatever cliche you feel is appropriate for a book that you stay up until 4 a.m. to finish.

These are our 4 a.m. books. The one’s we just can’t put down, that we read this past year.

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holiday gift book

16 Uncommon Gifts for Writers and Entrepreneurs in 2016

It’s that time of the year again. Time for holiday shopping!


The task can be daunting. There are so many options out there that it seems easier to buy gift cards for your loved ones and call it a day.

This is especially true with the writer/entrepreneur in your life. What do you buy for a person who sits on their computer all day? A new desk? A new computer? Not a great way to show you care. How’d that vacuum you bought your mother work out for your family?

We’re a fickle bunch, but we like things that will make our lives easier.

Get creative — the people you are buying presents for are! Here are 16 gifts you can get the writer or entrepreneur in your life:Continue reading

Writer’s Block Doesn’t Exist

Writer’s block. Even reading the words gives you chills.

It’s the bane of every writer’s existence. It keeps us up at night, tossing, turning and agonizing over those few more words we need to put on the page before our book, blog, or report is finished.

But I’m here to tell you something, folks: writer’s block isn’t actually a thing.

That’s right. Writer’s block doesn’t exist. It’s a made-up concept that people tell themselves to get out of writing.

It’s nothing more than an excuse.

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