All posts by Erika Rasso
What a Content Producer Is and Why Your Business Needs One
It’s been almost two years since I started at Craft Your Content and I’ve probably had more titles than any of my fellow editors. That’s not to say I’ve been promoted a bunch of times; it’s actually because Elisa and I struggled to find the right words to describe what I do.
I started out as a proofreader and copy-editor. In that role, I proofed copy for our blog and our clients before it went into the formatting and publishing stage. I liked that role but I wanted to do more.
Rejection Doesn’t Mean You are a Failure, But It Might Mean You Aren’t Ready
I try to avoid rejection at all costs. Does that mean I give up easily? Hell no!
Any article about rejection will tell you to never let the fear of hearing “no” keep you from doing something. They’re right.
Then how do I avoid rejection, you ask? I work my butt off to be the best, and I do whatever it takes to get what I want. I also rarely take no for an answer.
It generally works, although I’ve also been pretty fortunate. Or I’m just so persistent that people tell me yes just to get me to stop emailing them. Either way, my quest for acceptance works out in my favor.
Writing Styles of Famous Authors
If you’re a creative of any kind, you’ve experienced the intense desire to be special. Not just special to a partner or a child, but special to the world. Special at what you do.
Part of the reason people create is so they can leave their mark on the world; so they don’t disappear into oblivion when they die. So they are remembered.
Newsflash! Your Customers Understand Synonyms: Building Trust with Better Content
As the Craft Your Content team gets older and wiser (maybe that’s just Elisa), we’ve gotten over the whole fake content marketing thing.
You know — the big push for SEO-focused articles and listicles that serve no purpose but to fill Google with more of your brand, the buzzwords that get people to buy your stuff even if they are not inclined to, and the constant pop-ups.
Part of the reason I love what I do (and love working for this company) is that we care about quality content. We write what we believe will be informative and interesting to writers and entrepreneurs like us, and we always try to honor our identity as an honest company devoted to our craft.Continue reading