Ever spent countless hours trying to come up with “a new idea” for your post, blog, article, pitch, novel, whatever?
If so, first, welcome to the club, and, second, I have good news and bad news all wrapped into one: new ideas are not a thing.
I know, this might sound clickbaity and edgy—and, indeed, it’s meant to be a little provocative. But I believe it also highlights something we tend to forget in our quest for originality: no idea can be 100% original.
Nor does it need to be. In fact, I’m here to tell you what the secret sauce is, and new ideas are an optional ingredient. But before we delve into the recipe, let’s establish why no original idea is, after all, truly original.Continue reading