Richard Lau is the founder and CEO of Logo.com, and Kari Amarnani is a writer for Logo.com. From their website, Logo.com describes their blog as follows: “Our blog is designed to give you inspiration and ideas for your business. We write about logos and design to help you understand how to make the most out of your brand and we interview founders from all kinds of companies to teach and inspire you in building your next business.”
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What You’ll Learn This Week:
- How to “woo” your editors by simply treating editors as humans and communicating effectively with your editors
- The importance of adding your own voice and spin to the research you’ve done for your piece
- Why your writing should be helpful for everyday lives
- What it takes to establish trust with your editors and, thus, your readers
- Why writers need to remember who they are representing in their writing (beyond themselves)
Mentioned in This Episode (Links and Resources!):
You Can Find More of Richard and Kari On:
Shareable Quotes From This Episode:
- “If you wouldn’t do it on your website, don’t do it on somebody else’s. If it’s not something that you would want, then don’t pitch it to someone else.” — Kari Amarnani and Richard Lau from @logodotcom on #WritersRoughDrafts
- “The thing about writing is being open to criticism and feedback. [This] is the number one way to make your content the best it can be, for both parties.” — Kari Amarnani and Richard Lau from @logodotcom on #WritersRoughDrafts
- “When [your writing] enters the editing process, you need to get outside of your head. You need to detach from who you are as a writer … it’s just a great content piece now, but how do you make it the best?” — Kari Amarnani and Richard Lau from @logodotcom on #WritersRoughDrafts
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