Vahe Habeshian is the director of publications at MarketingProfs and a longtime editor. From their About page, “MarketingProfs’s training programs, online events, conferences, and supplementary free resources help individuals, small teams, and large organizations alike execute marketing campaigns that drive business results. They’re expertly designed to inspire you to increase productivity, create marketing that matters, and grow revenue.”
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What You’ll Learn This Week:
- The key formats that the editors at MarketingProfs are looking for
- Why it matters to know who the editor is (and their career background) before you pitch them
- How to properly include outside sources and research in your articles
- Why it’s important to ensure your pitch is really tailored to the publication
- The main reasons to write for the sake (and needs) of the reader
Mentioned in This Episode (Links and Resources!):
- MarketingProfs
- Allen Weiss
- Ann Handley
- Ann Handley on Twitter, @MarketingProfs
- ClickZ
- The Armenian Weekly (the newspaper Vahe wrote for!)
- Marketing Charts
- MarketingProfs’ Write For Us page
- Transcript
You Can Find More of Vahe and His Writing On:
- His Twitter, @habesh
- MarketingProfs website
Additional Links for MarketingProfs:
Shareable Quotes From This Episode:
- Working with new writers: “If the idea that’s being pitched is good, you’ve already gotten me.” — @habesh of @MProfsWire @MarketingProfs on #WritersRoughDrafts
- Why it can be helpful to avoid templates in pitching: “The whole idea [of pitching] is to not be like everyone else; to be unique, to stand out, to give me something original.” — @habesh of @MProfsWire @MarketingProfs on #WritersRoughDrafts
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