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Anne Janzer is a writer, award-winning author, book and writing coach, and marketing consultant. With a background in working with over 100 tech companies, her original book, Subscription Marketing: Strategies for Nurturing Customers in a World of Churn, was written to help marketers manage nurture content in the world of SaaS and subscription-based services, an industry that has massively benefited from keeping customers on board rather than constantly having to seek out new ones.
Working with writers and marketers in this space for so long, she began to realize that what many of them needed was a guide to help them communicate more effectively. Hence her next best-selling book (and my summer of 2019 favorite book read), The Writer’s Process: Getting Your Brain in Gear, which combines her decades of writing experience with a deep dive into the cognitive science behind the writing process, with some great philosophical and mythological takes thrown in as well.
Her latest title, Writing to Be Understood: What Works and Why, focuses on the craft and science of nonfiction writing. And you know how we love the craft of content and writing around here! In addition to her informative yet super enjoyable reads on the writing process, Anne also has created a number of online courses to help writers communicate and improve their productivity, while also becoming a sought-after keynote speaker and conference fixture.
What You’ll Learn About Writing This Week:
Mentioned in This Episode (Links and Resources!):
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Elisa Doucette is a writer and editor who works with professional writers, entrepreneurs, and brands that want to make their own words even better. She is the Founder of Craft Your Content, and oversees Client Strategy and Writing Coaching. Her own writing has been featured in places like Forbes, The New York Times, The Boston Globe, Yahoo! Small Business, and The Huffington Post, among others. She also hosts the Writers' Rough Drafts podcast here on CYC. When she isn't writing, editing, or reading words, she can usually be found at a local pub quiz, deep in a sun salutation, or binging TV shows for concept ideas and laughs.