Laura Gale is an author, ghostwriter, and developmental editor, with a background in publishing and marketing. Cutting her teeth as a publicist at Hachette, a global publishing house, she worked on promoting a few titles you may have heard of before, like Twilight and Harry Potter. When she decided that she wanted to travel more, she immediately built an online business, creating health and fitness programs and high-level content for other location-independent entrepreneurs and business people. She also worked for a variety of eCommerce clients, helping them to optimize their own content and strategize their marketing funnels and acquisition process.
In November 2015, Laura began working with those same business owners and entrepreneurs to assist in writing books that helped to establish their expertise in their industries. Since then, she has helped dozens of high-profile thought leaders add “Author” to their lists of accomplishments—and, bonus, the books are well-received and well-reviewed, because they are actually good quality. Her first book, Content That Converts: How to Create a Profitable and Predictable B2B Content Marketing Strategy, came out in October 2016, and her most recent book, How to Write This Book: Write, Publish & Market Your Business Bestseller, just came out in April 2019. She now spends much of her time working with a carefully-vetted group of clients to develop their own ideas and experience into best sellers, while also speaking and leading workshops and group coaching sessions that allow people to DIY her process.
What You’ll Learn About Writing This Week:
Mentioned in This Episode (Links and Resources!):
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Elisa Doucette is a freelance writer and editor who currently travels the world looking for great stories to live, interesting tales to share, and new ways to make words sexy. She has worked for over a decade creating compelling content and writing for various businesses and publications, including her popular column on Forbes called Shattering Glass. She is the Founder and Executive Editor here at Craft Your Content.