Writers’ Rough Drafts – Episode #45 With Simran Sethi - Craft Your Content
Simran Sethi

Writers’ Rough Drafts – Episode #45 With Simran Sethi

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Simran Sethi is a writer, speaker, and educator focused on food, sustainability, and social change. Named one of the “50 Most Influential Global Indians” by Vogue India and the environmental “messenger” by Vanity Fair, Simran has written for outlets including Smithsonian, The Wall Street Journal, Food & Wine, National Geographic Traveler, Forbes, The New Food Economy, The Washington Post, and The Guardian. Before her work in journalism and academia, she worked in the world of media production, and eventually hosting and on-camera work, for a number of high-flying networks like MTV, PBS, and the Sundance Channel, and NBC where she was a correspondent for shows like NBC News, Today, and Nightly News.

In her book Bread, Wine, Chocolate: The Slow Loss of Foods We Love—which was named one of the best food books of 2016 by Smithsonian—she shares the story of changes in food and agriculture told through bread, wine, chocolate, coffee, and beer. And that is part of what has always distinguished Simran’s thoughts and writing—she gets people thinking about the huge important issues that we should all be interested in, by breaking them down and telling the stories that make these seemingly intangible concepts suddenly very relevant to our lives.

While we might not understand all the nuances of sustainability in food sourcing, we certainly perk up when we hear that we might lose a beloved item like chocolate or bread or wine. As host of the award-winning podcast The Slow Melt, she dives deep into a single subject—exploring the nuances and continuum of chocolate. It’s a great example of how she is able to tell these stories and engage her audience, by looking beyond the big picture and falling down the rabbit hole of details and tangents and fascinating information.

What You’ll Learn About Writing This Week:

  • How sometimes you don’t understand the power of what you can create until you actually create something that moves you
  • Why your messages might not be reaching readers
  • Why we learn to hone our skills in the world when we experience things
  • How we find an insatiable curiosity with a topic to uncover why it matters
  • How to see stories everywhere you go—especially when you’re struggling to find something to write about

Mentioned in This Episode (Links and Resources!):

You Can Find More of Simran’s Writing on:

Tweetable Quotes From This Episode:

Thanks to our Season 4 sponsor: Coworker.com

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About the Author Elisa Doucette

Elisa Doucette is a writer and editor who works with professional writers, entrepreneurs, and brands that want to make their own words even better. She is the Founder of Craft Your Content, and oversees Client Strategy and Writing Coaching. Her own writing has been featured in places like Forbes, The New York Times, The Boston Globe, Yahoo! Small Business, and The Huffington Post, among others. She also hosts the Writers' Rough Drafts podcast here on CYC. When she isn't writing, editing, or reading words, she can usually be found at a local pub quiz, deep in a sun salutation, or binging TV shows for concept ideas and laughs.

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