Writers’ Rough Drafts – Episode #41 With Sol Orwell - Craft Your Content
Sol Orwell

Writers’ Rough Drafts – Episode #41 With Sol Orwell

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Sol Orwell is an entrepreneur, author, writer, public speaker, and cookie aficionado. He’s been building websites since 1997, and he sold a number of them fresh out of university to set himself up for a “semi-retirement,” during which time he traveled throughout the United States and Argentina for five years. Eventually he returned to Toronto, Canada, where he bought the domain Examine.com, and began building out what has become one of the most respected health and nutrition information sites on the internet — all from spending time on Reddit chatting with others about his own quest to get healthier and lose weight.

Though he’s now quite fit, he’s not obsessive about it, as evidenced by his retired #cookie-life fun and current Cookie-Off Fundraisers, the most recent of which raised over $100K for charity. When he isn’t building empires or stuffing friends’ faces with delicious chocolate chip cookies, he writes short blasts regularly on his Facebook profile and 2 – 4 times a month on his own website, making observations on the worlds of entrepreneurship and digital technology and the many biases that infiltrate these spaces.

What You’ll Learn About Writing This Week:

  • How important it is to build something you think is cool, but that others will be interested in as well
  • Why you can’t complain about something but not be willing to be a part of the solution
  • When to stick to what you know and not pretending to know what you don’t
  • How to confidently generate a story from an everyday experience
  • Learn from past SEO updates to help in the short-term, but remember that well-written, authoritative content will always be key
  • Build relationships with others, so you’ll be able to establish authority and trust (not just get a “return” on a relationship)

Mentioned in This Episode (Links and Resources!):

You Can Find More of Sol and His Writing On:

Tweetable Quotes From This Episode:


Thanks to our Season 3 sponsor: Coworker.com

About the Author Elisa Doucette

Elisa Doucette is a freelance writer and editor who currently travels the world looking for great stories to live, interesting tales to share, and new ways to make words sexy. She has worked for over a decade creating compelling content and writing for various businesses and publications, including her popular column on Forbes called Shattering Glass. She is the Founder and Executive Editor here at Craft Your Content.

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