Hillary Weiss is a brand voice strategist, copywriter and content writer, social media stand-up, The Wordshops DIY course creator, and all-around word badass. Since 2011, when she first transplanted from the sunny tropics of Florida to the icy winters of New York City, she has helped more than 500 brands become unmistakable, with words that speak their language and fit their phenomenal work.
With a background in public relations and marketing before she dove into the world of “wordlance for hire,” Hillary believes content has to be better than “good.” She lives this belief by leading brands to create evocative experiences with smart, succinct phrasing that blasts through the echo chamber of our digital universe.
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Elisa Doucette is a writer and editor who works with professional writers, entrepreneurs, and brands that want to make their own words even better. She is the Founder of Craft Your Content, and oversees Client Strategy and Writing Coaching. Her own writing has been featured in places like Forbes, The New York Times, The Boston Globe, Yahoo! Small Business, and The Huffington Post, among others. She also hosts the Writers' Rough Drafts podcast here on CYC. When she isn't writing, editing, or reading words, she can usually be found at a local pub quiz, deep in a sun salutation, or binging TV shows for concept ideas and laughs.