Writers’ Rough Drafts – Episode #51 With Heidi Gardner - Craft Your Content
Heidi Gardner

Writers’ Rough Drafts – Episode #51 With Heidi Gardner

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Heidi Gardner is a scientist, researcher, blogger, entrepreneur, and activist. While her “full-time gig” is as a research fellow at the Health Services Research Unit at the University of Aberdeen in Scotland, after receiving her bachelor’s degree in pharmacology and her doctorate in participant recruitment, she has a lot more going on besides her fascination and love affair with science and improving participant trial experience.

This year, Heidi embarked on an international odyssey as a Winston Churchill Memorial Trust fellow—visiting art installations, chatting to professors and female scientists, and reading tomes upon tomes worth of articles and literature in North America, Europe, and Asia—to find interesting and unique ways that people share scientific research and results so it is more accessible to, and engaging for, the general public. A regular blogger herself, she updates her site with posts not only about her work and pursuits, but also her life as a woman in science and as a human on planet Earth. Which is part of her “side hustle,” an Etsy store and ecommerce brand called “Science on a Postcard,” a fun project that helps to see science in a new light.

What You’ll Learn About Writing This Week:

  • Why you need confidence to break writing rules
  • The importance of finding gatekeepers and peers who are “on your team”
  • How blogs can serve as a great place for a “brain dump”
  • Why we should tap into our creativity and retrain our brain to think more creatively, even if you think you’re a “noncreative” person
  • How you should find specific sources, information, and experiences to share that no one has written about before
  • Why not only being creative but being able to explain parts of that creativity to others often bring you more collaboration and readers
  • How we, as writers, can try to write more humanly and less pretentiously no matter what industry we’re in

Mentioned in This Episode (Links and Resources!):

You Can Find More of Heidi and Her Writing On:

Tweetable Quotes From This Episode:


Thanks to our Season 4 sponsor: Coworker.com

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About the Author Elisa Doucette

Elisa Doucette is a freelance writer and editor who currently travels the world looking for great stories to live, interesting tales to share, and new ways to make words sexy. She has worked for over a decade creating compelling content and writing for various businesses and publications, including her popular column on Forbes called Shattering Glass. She is the Founder and Executive Editor here at Craft Your Content.

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