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Heidi Gardner is a scientist, researcher, blogger, entrepreneur, and activist. While her “full-time gig” is as a research fellow at the Health Services Research Unit at the University of Aberdeen in Scotland, after receiving her bachelor’s degree in pharmacology and her doctorate in participant recruitment, she has a lot more going on besides her fascination and love affair with science and improving participant trial experience.
This year, Heidi embarked on an international odyssey as a Winston Churchill Memorial Trust fellow—visiting art installations, chatting to professors and female scientists, and reading tomes upon tomes worth of articles and literature in North America, Europe, and Asia—to find interesting and unique ways that people share scientific research and results so it is more accessible to, and engaging for, the general public. A regular blogger herself, she updates her site with posts not only about her work and pursuits, but also her life as a woman in science and as a human on planet Earth. Which is part of her “side hustle,” an Etsy store and ecommerce brand called “Science on a Postcard,” a fun project that helps to see science in a new light.
What You’ll Learn About Writing This Week:
- Why you need confidence to break writing rules
- The importance of finding gatekeepers and peers who are “on your team”
- How blogs can serve as a great place for a “brain dump”
- Why we should tap into our creativity and retrain our brain to think more creatively, even if you think you’re a “noncreative” person
- How you should find specific sources, information, and experiences to share that no one has written about before
- Why not only being creative but being able to explain parts of that creativity to others often bring you more collaboration and readers
- How we, as writers, can try to write more humanly and less pretentiously no matter what industry we’re in
Mentioned in This Episode (Links and Resources!):
You Can Find More of Heidi and Her Writing On:
Tweetable Quotes From This Episode:
Thanks to our Season 4 sponsor: Coworker.com
Elisa Doucette is a writer and editor who works with professional writers, entrepreneurs, and brands that want to make their own words even better. She is the Founder of Craft Your Content, and oversees Client Strategy and Writing Coaching. Her own writing has been featured in places like Forbes, The New York Times, The Boston Globe, Yahoo! Small Business, and The Huffington Post, among others. She also hosts the Writers' Rough Drafts podcast here on CYC. When she isn't writing, editing, or reading words, she can usually be found at a local pub quiz, deep in a sun salutation, or binging TV shows for concept ideas and laughs.