Alex Proaps is a design psychologist, consultant, entrepreneur, professor, and speaker. She uses what she knows about human perception and cognition to help design and development teams who create human-centered technology. This means that, while a lot of her writing is extremely academic and technical, she often needs to write and present in a way that takes these very high-level concepts and processes and breaks them down into easy-to-understand conversations.
Due to the nature of her work, and her location in Norfolk, Virginia, Alex ends up working on a lot of classified and NDA-laden projects, where she serves as a conduit between different teams and departments to make the whole thing come together in a way that serves the end user. When she’s not getting super techy and applying human psychology to the user experience, she still gets her creative juices flowing with occasional blog posts and “fun” articles, and her online Etsy shop, which prominently features some pretty shiny pieces, with a heavy focus on dinosaurs and robots.
What You’ll Learn About Writing This Week:
Mentioned in This Episode (Links and Resources!):
You Can Find More of Alex’s Research and Writing on:
Special shoutout to RevolutionConf, the non-profit Alex works with in Norfolk, VA.
Elisa Doucette is a freelance writer and editor who currently travels the world looking for great stories to live, interesting tales to share, and new ways to make words sexy. She has worked for over a decade creating compelling content and writing for various businesses and publications, including her popular column on Forbes called Shattering Glass. She is the Founder and Executive Editor here at Craft Your Content.