Writers’ Rough Drafts – Episode #49 With Alex Proaps - Craft Your Content
Alex Proaps

Writers’ Rough Drafts – Episode #49 With Alex Proaps

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Alex Proaps is a design psychologist, consultant, entrepreneur, professor, and speaker. She uses what she knows about human perception and cognition to help design and development teams who create human-centered technology. This means that, while a lot of her writing is extremely academic and technical, she often needs to write and present in a way that takes these very high-level concepts and processes and breaks them down into easy-to-understand conversations.

Due to the nature of her work, and her location in Norfolk, Virginia, Alex ends up working on a lot of classified and NDA-laden projects, where she serves as a conduit between different teams and departments to make the whole thing come together in a way that serves the end user. When she’s not getting super techy and applying human psychology to the user experience, she still gets her creative juices flowing with occasional blog posts and “fun” articles, and her online Etsy shop, which prominently features some pretty shiny pieces, with a heavy focus on dinosaurs and robots.

What You’ll Learn About Writing This Week:

  • The ways that humans consume and use information completely differently from what the creator may have intended
  • Distilling down huge projects and academic papers into takeaways for a broader audience
  • How hard it can be to step back into the experience of your audience when you’ve become an expert on a subject
  • Balancing your creative side with your technical side by using creative problem-solving
  • Why it’s always so important to talk to your audience, and jump into the trenches with them, to understand their point of view
  • Reading different materials in different settings to help you reset your mind
  • Why painting dinosaurs and reading comics can help you stay on top of your professional game
  • Asking the right questions to get the information you need from your audience

Mentioned in This Episode (Links and Resources!):

You Can Find More of Alex’s Research and Writing on:

Special shoutout to RevolutionConf, the non-profit Alex works with in Norfolk, VA.

Tweetable Quotes From This Episode:


Thanks to our Season 4 sponsor: Coworker.com

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About the Author Elisa Doucette

Elisa Doucette is a freelance writer and editor who currently travels the world looking for great stories to live, interesting tales to share, and new ways to make words sexy. She has worked for over a decade creating compelling content and writing for various businesses and publications, including her popular column on Forbes called Shattering Glass. She is the Founder and Executive Editor here at Craft Your Content.

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