Alex Proaps is a design psychologist, consultant, entrepreneur, professor, and speaker. She uses what she knows about human perception and cognition to help design and development teams who create human-centered technology. This means that, while a lot of her writing is extremely academic and technical, she often needs to write and present in a way that takes these very high-level concepts and processes and breaks them down into easy-to-understand conversations.
Due to the nature of her work, and her location in Norfolk, Virginia, Alex ends up working on a lot of classified and NDA-laden projects, where she serves as a conduit between different teams and departments to make the whole thing come together in a way that serves the end user. When she’s not getting super techy and applying human psychology to the user experience, she still gets her creative juices flowing with occasional blog posts and “fun” articles, and her online Etsy shop, which prominently features some pretty shiny pieces, with a heavy focus on dinosaurs and robots.
What You’ll Learn About Writing This Week:
Mentioned in This Episode (Links and Resources!):
You Can Find More of Alex’s Research and Writing on:
Special shoutout to RevolutionConf, the non-profit Alex works with in Norfolk, VA.
Elisa Doucette is a writer and editor who works with professional writers, entrepreneurs, and brands that want to make their own words even better. She is the Founder of Craft Your Content, and oversees Client Strategy and Writing Coaching. Her own writing has been featured in places like Forbes, The New York Times, The Boston Globe, Yahoo! Small Business, and The Huffington Post, among others. She also hosts the Writers' Rough Drafts podcast here on CYC. When she isn't writing, editing, or reading words, she can usually be found at a local pub quiz, deep in a sun salutation, or binging TV shows for concept ideas and laughs.