Jay Acunzo is a public speaker, the author of the book Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work, a critically acclaimed show and podcast host, as well as the founder of Unthinkable Media, which creates documentary shows with brand clients. In the earlier parts of his career, he worked as a digital media strategist at Google, was Head of Content at HubSpot, and was Vice President of Brand at the venture capital firm NextView. He’s also the writer behind one of my favorite new-to-me newsletters of 2018, Damn the Best Practices.
Though he could easily slip into the tricks and hacks of content marketing and thought leadership that so many in the industry like to share, Jay focuses his writing and work on the quality of your ideas and investment in what you are creating. Recently launching an assault-of-sorts on what he terms “Random Acts of Creativity,” he’s dedicated himself to encouraging people to do their best work, rather than relying on the lowest-hanging fruit that will only get them vanity shares and short-term success. Instead, we need to learn to hone our intuition as creatives to make the best decisions, and produce the best pieces. If we commit to craft (something we’re pretty committed to here!), then the art and content will follow. As Jay has said before, “it has never been easier to be average, so be something else. Be the exception.”
What You’ll Learn About Writing This Week:
Mentioned in This Episode (Links and Resources!):
You Can Find More of Jay’s Writing and Creative Work on:
Elisa Doucette is a freelance writer and editor who currently travels the world looking for great stories to live, interesting tales to share, and new ways to make words sexy. She has worked for over a decade creating compelling content and writing for various businesses and publications, including her popular column on Forbes called Shattering Glass. She is the Founder and Executive Editor here at Craft Your Content.