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Dan Norris is a serial entrepreneur with a discriminating eye and tenacious ability to create excessive amounts of content for the various businesses he has started. His third business, WPCurve, launched with just two weeks of personal and professional runway, a story he chronicles in his best-selling book The 7 Day Startup. He has gone on to launch other businesses, including a brick-and-mortar brewery called Black Hops Brewing on the Gold Coast in Australia, and built WPCurve to be a seven-figure company off the back of his content marketing and writing efforts. His newest book, Content Machine, outlines the process he has followed to create buzz for his businesses and establish him as a noted speaker and authority on all things content and marketing.
This Week’s Guest: Dan Norris
What You’ll Learn About Writing This Week:
- Creating all the various types of content that are available out there, and make sure you are doing it well
- How to release two best-selling books within a year
- Setting up the processes and teams to set up your own content marketing machine
- The real reasons your content isn’t gaining traction or resulting in conversions for your business
Mentioned In This Episode:
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Elisa Doucette is a writer and editor who works with professional writers, entrepreneurs, and brands that want to make their own words even better. She is the Founder of Craft Your Content, and oversees Client Strategy and Writing Coaching. Her own writing has been featured in places like Forbes, The New York Times, The Boston Globe, Yahoo! Small Business, and The Huffington Post, among others. She also hosts the Writers' Rough Drafts podcast here on CYC. When she isn't writing, editing, or reading words, she can usually be found at a local pub quiz, deep in a sun salutation, or binging TV shows for concept ideas and laughs.