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Recognized by Forbes as the most influential woman in social media, Ann Handley is a best-selling author, keynote speaker, and the world’s first Chief Content Officer. A veteran of creating and managing digital content to build relationships for organizations and individuals, Ann co-founded ClickZ.com, which was one of the first sources of interactive marketing news and commentary, and she is Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. She is the author of Everybody Writes: Your Go-To Guide to Ridiculously Good Content and co-author of the best-selling book on content marketing, Content Rules. A monthly columnist for Entrepreneur magazine and a member of the LinkedIn Influencer program, Ann speaks to audiences worldwide about growing their businesses by using content, social media, and other digital tools. Boasting more than 200,000 followers on Twitter, Ann also writes about content, marketing, and life over at AnnHandley.com
This Week’s Guest: Ann Handley
What You’ll Learn About Writing This Week:
- How Ann co-founded ClickZ.com
- Traditional journalism approach to online publishing
- What a Chief Content Officer does
- Recovering from burnout
- Running a virtual team
Mentioned In This Episode:
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Elisa Doucette is a writer and editor who works with professional writers, entrepreneurs, and brands that want to make their own words even better. She is the Founder of Craft Your Content, and oversees Client Strategy and Writing Coaching. Her own writing has been featured in places like Forbes, The New York Times, The Boston Globe, Yahoo! Small Business, and The Huffington Post, among others. She also hosts the Writers' Rough Drafts podcast here on CYC. When she isn't writing, editing, or reading words, she can usually be found at a local pub quiz, deep in a sun salutation, or binging TV shows for concept ideas and laughs.