Recognized by Forbes as the most influential woman in social media, Ann Handley is a best-selling author, keynote speaker, and the world’s first Chief Content Officer. A veteran of creating and managing digital content to build relationships for organizations and individuals, Ann co-founded ClickZ.com, which was one of the first sources of interactive marketing news and commentary, and she is Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. She is the author of Everybody Writes: Your Go-To Guide to Ridiculously Good Content and co-author of the best-selling book on content marketing, Content Rules. A monthly columnist for Entrepreneur magazine and a member of the LinkedIn Influencer program, Ann speaks to audiences worldwide about growing their businesses by using content, social media, and other digital tools. Boasting more than 200,000 followers on Twitter, Ann also writes about content, marketing, and life over at AnnHandley.com
This Week’s Guest: Ann Handley
What You’ll Learn About Writing This Week:
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Elisa Doucette is a freelance writer and editor who currently travels the world looking for great stories to live, interesting tales to share, and new ways to make words sexy. She has worked for over a decade creating compelling content and writing for various businesses and publications, including her popular column on Forbes called Shattering Glass. She is the Founder and Executive Editor here at Craft Your Content.