Close the Gap – A CYC Writing Community - Craft Your Content
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Close the Gap – A CYC Writing Community

What If Your IDEAS Could Propel You Forward In Life?

You know that writing is important for engaging an audience and building a brand or legacy.

So you keep hitting publish on those blog posts and essays, watching your competitors and peers blast past you, hoping that no one notices that you’ve been left behind.

Imagine how you would feel if you could sit down at your computer, pull up your research on a blog post, pound out 1500 words in less than 90 minutes, and 48 hours later have a half-million views.

Your palms are sweaty as you field major media interview questions, the company’s social media streams light up with conversation and discourse, and you have already been contacted by two book agents.

Does that sound like something you want in your future?

Don't feel silly...lots of people do!

Look over the edge, close your eyes (except, you know, don't; cause you need to keep reading!), and take the leap.

  • Jump into a world where being proud of your writing is a badge of honor - not something that people scoff at while they prattle on about metrics and optimization.
  • Jump into a world where wanting to share your thoughts isn't a selfish or weird desire - it's great minds love to do.
  • Jump into a world where focusing on improving your writing and craft isn't a distraction from your business and career - it's how you build them.
  • Jump into a world where you can do this with with others just like you - not people who will try to convince you that there's simply an easier way, but will jump down into the trenches to do the hard work on the hard things with you.

Elisa is the perfect combination of heart and smarts—she's whip smart, super strategic, thoughtful, hard-working, and one of the best minds in business. A giver by nature, with a huge desire to help out, she is the secret weapon of many solopreneurs looking to take their businesses to the next level.


Jenny Blake

Keynote Speaker, Author & Founder at Pivot


Elisa's advice and counsel as an editor has proven invaluable as she has a deep understanding of both the business implications of content as well as what makes good writing in the first place. Since we started working together, my brand presence has increased by an order of magnitude.


Taylor Pearson

Essayist, Author, Entrepreneur


Elisa has been a pivotal part of my professional growth as a writer and online business owner. She has been unfailingly generous with her time and insights — she has been both a mentor and a friend, and teaches me something new every time we connect.


Laura Gale

Author, Ghostwriter, Owner Gale Creative

If you haven’t been successful in the past, it’s not your fault.

I know exactly what it’s like to have people criticize your writing, tell you you’ll never be good enough, and feel like you’ll never be who you really want to be.

If you only had the inside knowledge of what kind of writing WORKS and what absolutely DOESN’T when it comes to building your brand…

If you only had the refined skills to make your content “ground-breakingly” good, spellbinding, interesting, and innovative to your market…

Then you’d be there in no time!

Close the Gap Will Give You The Valuable Insider Information You Need To Make Your Vision A Reality

To make a long story short (or, as we like to call it around here: the TL;DR):

Close the Gap is an online community that will give you the support and accountability you crave to become more confident in your own writing.

Let’s face it.

You like your writing, it has served you well, but you know there is better work and dedication and productivity somewhere inside you.

Now it’s important to note here: I’m not saying that by joining this community you are a bad or damaged writer.

Quite the opposite!

True professional writers, businesses that want to actually make money from their content marketing, entrepreneurs who transition into becoming their own brand, authors and essayists who are sought for their thoughts and influence — they are ALL committed to improving their craft regularly.

They don’t seek these opportunities for growth because they are failing.

They seek these opportunities because they know the hard work on becoming even better will help them succeed.

There are some writing skills you can’t learn in a book. Or from a blog post.

Writing rock-solid, engaging content is a skill that has to be learned from other professional writers who have done it before.

That’s why the team we have here at Craft Your Content has had over 20 years of experience in editing and writing content for some of the most dynamic brands on the internet:

Not to mention the vast network of top-notch professional writing talent that calls CYC home.

The Close the Gap Community will help you:

Establish yourself as a leader in your field and gain the respect of your audience through informative and well-written pieces and publications

Develop plans and habits to form accountability in your writing routine and challenge yourself.

Cultivate your own connections with other non-professional and professional writers who are interested in constantly crafting exceptional content.

Find a sounding board for your ideas, with support from trusted partners and peers. A place to ask questions, where nothing is considered silly or worthless. We’re all working towards the same goals, and probably have asked or are asking those same questions.

Gain access to experts in various content creation mediums on a regular basis, in a close community setting.

Meet with these like-minded friends and bounce projects off them, so you aren’t left alone at your computer staring at that little blinking cursor, wishing there was someone else who understood.
(We understand!)

Understand the difference between what makes a viral (one hit wonder) and a consistent, long-term success that pays the bills and helps you achieve your dreams.

Create compelling content that gets published in high-profile magazines and newspapers.

Acquire new nuances in your ideas and stretch yourself outside your current Creative Comfort Zone to discover the writing and craft you have always had in you.

Most importantly: You won't have to feel so alone as you work toward all this, wondering if you are even making a difference.

All you need is a desire to improve, a commitment to doing the writing work, a support system to celebrate your wins and mourn your losses with you, and a veteran writer to pick up her sherpa stick and guide you through it all.

Crush Your Competition And Carve Out Your Destiny With Close the Gap

Close the Gap is a special place where we wage war on low-level content marketing spam. Where we abhor snotty grammar police, “silver bullets”, and big, over-the-top promises of “instant gratification”.

This is a community of incredible, high-integrity, practical, dollars-and-cents-minded writers who want to put a dent in the world. And we’re good at it.

If you accept our invitation to join our ranks, we are going to teach you how to create influential, quality content that outpaces your competition on a daily basis.

Pretty soon, the crowded competitive market you once saw will be looking at YOUR dust cloud as you race past them on the value of your ideas and your one-of-a-kind content.

You’ll love the feeling of being one of the top-paid experts in your field that comes from establishing unquestionable authority. You’ll get that fame and a bit of the taste of celebrity status in your niche (who doesn’t want that!?).

Elisa Doucette Founder, Craft Your Content and Close the Gap

And the price for all this? You’ll love that too!

You can join today - and pay what you want!

Yes, really.

Want more?

What do you GET when you join Close the Gap?

  • Private Facebook Group – A place for you to share ideas, headlines, taglines, sales pages, blog posts…anything you are nervous about publishing and would like a second (and third and fourth and fifth!) opinion on. Not necessarily to change it, but to consider feedback from voices that exist OUTSIDE your own head. 
  • Access to all our downloadables and exclusive client content.
  • Free and discounted rates to all our CYC courses, products, and services.
  • Monthly Virtual Book Club – One of the best ways to improve your writing is to read more, but how does one pick from the plethora of options available on IndieBound? Each month, Elisa will hand-pick one of her favourite books for writing, productivity, entrepreneurship, creativity, or all of the above. On the 4th Tuesday of every month, we’ll jump on a call to talk about the book. (Sometimes, we might even be able to get the author to join us!)
  • The ability to view Elisa's Saved Links and everything she reads weekly, not just what we've curated for our audience.
  • Direct access to the CYC Referral Directory, a listing of the freelancers, contractors, and agencies we work with and refer to regularly (and the opportunity to find yourself listed!)
  • In-Person Writing Workshops and other meetups around the world – Online meetups not really your favorite thing? Elisa and the CYC Team have already hosted a few “Writing Nights” at various coffee shops, and they are a HUGE hit. Meeting three-dimensionally is a nice treat sometimes!
  • Hot Seat Critiques and AMAs with Experts & Community Members – That's the beautiful thing about a community. It isn't only (and really shouldn't be) about the founder's insights and experience. Celebrating wins, sharing strategies, offering constructive feedback are all part of the group, as we learn and improve and grow.

We’ll also have:

  • Occasional Case Studies from members on what has worked for them
  • Regular opportunities for you to share what you are working on

Sounds interesting, right?

So, who is running this whole thing ... Who is behind Craft Your Content?

There’s a whole team of phenomenal editors and writing coaches who work behind-the-scenes on various projects for CYC clients; you’ll meet some of them when you join.

How do you know they’re phenomenal?

Well, you’ll have to take my word for it.

I’m the person who pulled them all together.

Who Am I?

My name is Elisa Doucette, and I’m a professional writer, editor and coach.


(Which is a fancy career title way to explain that people pay me a great deal of money to do these things, and have for almost two decades.)

My writing has been featured in The New York Times, The Boston Globe, Forbes, Yahoo! Small Business, The Shine Network, The Huffington Post, and Brazen Careerist among others. I host the podcast Writers’ Rough Drafts here on Craft Your Content, and have appeared as a guest on radio shows and podcasts around the web—such as The Writing Coach, Entrepreneur on Fire, Smart Brand Marketing, Huffington Post Live, and The Chris Hahn Show, speaking on topics like writing and creativity and entrepreneurship.

I know, those are a lot of big names for a girl from the American backwoods in the quiet state of Maine.

And I’d love to tell you that there was some magical secret trick to building a similar career and reputation for yourself, but the truth is: there is no one single trick.

Want More of My Story?

It has been a lot of work, a lot of mistakes, a lot of learning and growing, a lot of connections, and a lot of help from my friends and peers.

I majored in Creative Writing and Classical Studies at the University of Maine (Stephen King’s alma mater!), so that’s my “formal” credentials, though I didn’t finish my degree. Do you know how much they charge you for an education you could get for $1.25 in late fees at your local library?!

After university, I spent a decade in the illustrious career of selling and marketing insurance and financial services, where I was consistently one of the Top 20 Performers in the state. Eventually I moved to a position in their management office as a field sales and training specialist for 60+ agencies.

This gave me a unique perspective to creative pursuits, as my business experience was formed in sales and marketing.

Not only do I know great writing, but I understand how to market and sell it.

Starting in 2009, I began focusing more on this crazy idea of building an online platform, sharing my random ideas by writing about them.

Quickly, I found other people who were doing the same, while blogging their little hearts out about life and business and travel. We bonded as a group. Nothing official, just lots of emails and GChat conversations (remember those?) and sharing each other’s posts and projects.

Bringing fantastic people together is a hobby of mine.

Pretty soon, our makeshift masterminds formed real friendships of accountability and healthy competition.

We critiqued, celebrated, and challenged each other constantly.

I’ve watched every single person I worked with in those days catapult onto national stages, into book deals, and making seven-figures a year. Some of them are listed right here on this page.

That’s why I am creating this community.

Because everyone who wants to share their ideas and build their brand should be able to do just that, regardless of their current support system and creative background. 


Elisa's ability to craft a story has a rare panache that you won't find in most content creators. She shows not only creativity and vision, but a keen focus on systems and processes - a real double threat combining high-quality writing and discourse with an operational mind to scale a content program for long-term success.


Ryan Paugh

Co-Founder of The Community Company, Author


The thing I love the most about working with Elisa and her team is their commitment to improving the quality of content, community and communication online. I can always count on her for honest feedback, loving edits and a never-ending dedication to owning the voice of our brand!


Jill Stanton

Co-Founder of Screw The Nine-To-Five


While I am not the best writer, I've always carried pride in my writing ability. I usually greet the edits of proofreaders and editors with boredom. To this day, Elisa is the best content editor I have ever worked with. For the first time, I was significantly challenged—and thrilled—by an editor.


Basel Farag

Freelancer Writer and Programmer

Wondering if you are a good fit?

This community is for writers who want to become better writers.

For entrepreneurs who want to build their brand and audience through exceptional content.

For people who spend too many hours in front of a screen, agonizing over what to say and how to say it.

You might be a perfect fit for Close the Gap if you are:

  • A professional (or aspiring-to-be-professional) writer who needs support and accountability from other people in a safe environment, where they are all struggling with the same thing
  • A blogger who is looking to create or improve their online platform
  • A marketing or communications pro who is trying to find new ways to promote your company
  • An entrepreneur who wants to engage customers through content marketing


Can’t I just find this stuff elsewhere?

I have other friends who blog. Can’t I just talk to them?

I spend too much time online already, I don’t have any more time to invest in a community like this.

I don’t care what others think of me. Why should I want to improve?

Do poeple REALLY notice typos and errors?

Don’t my thoughts speak for themselves?

There’s tons of junk on the internet that gets a lot of traffic and conversions. I’m in business, and these are the only things I care about.

I’m a business person and entrepreneur, not a professional writer—will this be a bunch of hobbyists talking about writerly things?


The only day that matters in your writing career.

If you don’t do anything to make your career better TODAY, then tomorrow will come and you’ll be saying “I’ll do it tomorrow” all over again. The Close the Gap Community is all about ending that and pushing forward.

So don’t waste any more time writing content that never gets noticed!

Join Close the Gap today and learn from some of the best in the biz.

Join today - and pay what you'd like! 


Elisa and the CYC team have been such a gift to me in my pursuit to tell my business's story. I honestly think if it weren't for Elisa, I would not have been able to get the courage or words to land a writing gig I was excited about, nor the accountability and forward progress to keep it.


Carrie McKeegan

Co-Owner of Greenback Expat Tax Services, Columnist at INC


Elisa has a high commitment to community in the digital & tech industries. She creates genuine connections and keeps in touch as life & businesses grow and change!!


Jaime Masters

Business Coach, Podcast Host & Founder at Eventual Millionaire


People don't buy brands — they buy stories. That's where Elisa comes in. She guides writers through the process of identifying, refining, and sharing their stories. But the secret to Elisa's skills won't be found in a technical manual. Instead, it's that she truly cares about the people and brands she interacts with.


Rob Hanly

Business Coach, Marketing & Optimization Strategist