Writing is a lonely pursuit

 You know that writing is important in engaging an online audience and building your platform. 

So you keep pushing publish on those blog posts, watching your competitors and peers blast past you, hoping that no one notices:


Imagine how you would feel if you could sit down at your computer, pull up your research on a blog post, pound out 1500 words in less than 90 minutes, and 48 hours later have a half-million views.

Your palms are sweaty as you field major media interview questions, the company’s social media streams light up with conversation and discourse, and you have already been contacted by two book agents. 

Does that sound like something you want in your future?

“Elisa’s help with writing and editing was the key turning factor in an extremely important breaking point for my business. She helped me to present my ideas in precisely the right way for the situation, and while she made everything sound way more professional, she preserved my ideas in a way that I could still identify with.” – Simon Payne, Messacorp & LeadPages

“She always seeks out the best people to work with (and somehow finds them) in order to craft extremely useful, coherent, entertaining content for her own sites and many others. Elisa is truly a visionary that genuinely and deeply cares about her community and the individuals that comprise it.” – Tommy Pesavento, Art Director & ADDY® Award-Winning Copywriter

Who is behind Craft Your Content? 

There’s a whole team of phenomenal editors and writers who work behind-the-scenes; you’ll meet some of them when you join. 

How do you know they’re phenomenal?  Well, you’ll have to take my word for it. I’m the person who pulled them all together.

Who am I? 

ElisaDoucette_windsquaredMy name is Elisa Doucette, and I’m a professional writer and editor. 

(Which is a fancy career title way to explain that people pay me a great deal of money to do both of those things, and have for over a decade.)

My work has been featured in The New York Times, The Boston Globe, Forbes, Yahoo! Small Business, The Shine Network, The Huffington Post, and Brazen Careerist among others. I host the weekly podcast Writers’ Rough Drafts here on Craft Your Content, and have appeared as a guest on radio shows and podcasts around the web—such as Frommer’s Radio, Entrepreneur on Fire, Huffington Post Live, and The Chris Hahn Show, speaking on topics like entrepreneurship and writing.

I know, those are a lot of big names for a girl from the American backwoods of Maine. 

I’d love to tell you that there was some magical secret trick to build a similar career and reputation for yourself, but the sad fact is: there is no one single thing. It has been a lot of work, a lot of mistakes, a lot of connections, a lot of learning and growing, and a lot of help from my friends.

I majored in Creative Writing and Classical Studies at the University of Maine (Stephen King’s alma mater!), so those are my “formal” credentials. I promptly spent a decade selling and marketing life insurance, eventually moving to a position in their management office as a sales and training specialist. 

Startup Stock PhotosStarting in 2009, I began focusing more on this crazy idea of building a platform sharing my random ideas by writing them online. Quickly, I found other people who were doing the same, while blogging their little hearts out about life and business and travel. 

We bonded as a group. Nothing official, just lots of emails and GChat conversations (remember those?) and sharing each other’s posts and projects. Bringing fantastic people together is a hobby of mine.

Pretty soon, our makeshift masterminds formed real friendships of accountability and healthy competition. We critiqued, celebrated, and challenged each other constantly.

I’ve watched every single person I worked with in those days catapult onto national stages, into book deals, and making seven-figures a year. Some of them are listed right here on this page. 

That’s why I created this community. 

Because everyone who wants to share their ideas and build their brand should be able to do just that, regardless of their support system and creative background. 

Whatever your past may be, my team and I want to be a part of helping you create your futures.


To make a long story short (or, as we like to call it around here: the TL;DR) 

Craft Your Content is an online community that will make you proud of your writing. 

Let’s face it. 

You like your writing, it has served you well, but you know that there is better work somewhere inside of you. 

CYC will help you: 

  • Find a sounding board for your idea, with support from trusted partners and peers. A place to ask questions, where nothing is considered silly or worthless. We’re all working towards the same goals, and probably have asked or are asking those same questions.
  • Meet with these like-minded friends and bounce projects off them, so you aren’t left alone at your computer staring at that little blinking cursor, wishing there was someone else who understood. (We understand!)
  • Establish yourself as a leader in your field and gain the respect of your audience through informative and well-written articles and posts.
  • Cultivate your own connections with other non-professional and professional writers who are interested in constantly crafting exceptional content.
  • Gain access to experts in various content creation mediums on a regular basis, in a close community setting.
  • Create compelling content that gets published in high-profile magazines and newspapers.
  • Develop plans and habits to form accountability in your writing routine and challenge yourself.


“Elisa and team are the secret weapon in our content marketing strategy. From emails to blog posts, I have absolute confidence in their ability to get our message across. It goes beyond simple grammar edits – she knows our tone, voice, and can keep our content and messaging on track across many different platforms.” – Justin Cooke, Empire Flippers


“Elisa is a talented, thoughtful writer – but what really stood out for me from the moment I first read her work is her uncanny ability to “see” people. She has a gift for weaving story, humor, depth and anecdote into her profiles. She also has an strong, analytical mind that also helps her shed light on current events, promote brands and businesses she cares about, and build a strong community.” – Jenny Blake, Life After College & JennyBlake.me


“Elisa and her team did an excellent job at editing my book The 7 Day Startup. I’d previously never written more than a blog post, so it was a big ask to pull together a bunch of posts and turn them into a high quality book. That’s exactly what Elisa and the team did, and I couldn’t be happier with the results.” – Dan Norris, WP Curve & The 7 Day Startup

I know, I know. Enough talk, more action.

What do you GET when you join the Craft Your Content Community?

  • Peer Review Forums and Discussions A place for you to share ideas, headlines, taglines, sales pages, blog posts…anything you are nervous about publishing and would like a second (and third and fourth and fifth!) opinion on. Not necessarily to change it, but to consider feedback from voices that exist OUTSIDE your own head. Additionally, members of the CYC team will be frequently sweeping the community, offering their pro editorial feedback on various threads.
  • Private mastermind groups for small forum feedback – Always wanted to be part of a small writing mastermind? Have a few trusted peers to challenge you? Not only will we help you set these up within the magical technologies of the internet, but we also have a fresh Writer’s Mastermind Black Book that will give you the tips, tricks, and techniques to get the most from your mastermind group.
  • Not up for running your own mastermind? No fear. We’ll also be hosting Regular Accountability & Writing Challenges in the forums, organized by the CYC team to keep your content consistent and fresh.
  • Monthly Calls – Not only will you have the opportunity to jump on a hangout with Elisa once a month to ask any questions, get strategy and marketing advice, or just work out a piece that’s been stuck in your brain—you’ll also have the opportunity to listen in monthly as we host Experts In Mediums, with our pro-panels of creators who excel in different arenas of content and marketing.
  • Online meetups not really your favorite thing? The CYC team will be hosting Regular In-Person Writing Workshop Meetups around the world, specifically for business writers and content marketers. The first will take place in New York City in January of 2015. (Sorry for the snow—pretend it’s pretty!)
  • We’ll also have occasional Case Studies from members on what has worked for them, Member-Only Discounts on a plethora of programs and tools for crafting content, and Monthly Writing Rundown compilations—the best of what is happening online 

Wondering if you are a good fit?

This community is for writers who want to become better writers.

For entrepreneurs who want to build their brand and audience through exceptional content.

For people who spend too many hours, in front of a screen, agonizing over what to say and how to say it.

You might be a perfect fit for the Craft Your Content community if you are:

  • A business owner who wants to engage customers through content marketing
  • A blogger who is looking to create or improve their platform
  • In a marketing or communications position, trying to find new ways to promote your company
  • A writer who needs support and encouragement from other people in a safe environment, where they are all struggling with the same thing

The FAQ’s

Can’t I just find this stuff elsewhere, for free?

No doubt about it, you absolutely can! There are a ton of great resources and tools all over the internet for content creation. It is the hip, sexy buzzword of online marketing in 2014. But to stay up-to-date, you’ll have to follow them daily to make sure you don’t miss out, hop from site-to-site to pull all of it, compare and contrast it all in your head, figure out what to apply, determine if it works—then do it all again the next day.

OR you can find everything in one place AND get the support of other people, who are just like you and doing the same thing.

I have other friends who blog. Can’t I just talk to them?

Yep! Sometimes, those friends will help you form masterminds, and your business explodes from all the shared brilliance. It’s fantastic when that happens!

All too often, when you start working with those friends, the motivation and accountability are…lacking. It’s too easy to let things slide on deadlines when you were both out til 3 AM the night before.

Masterminds with like-minded peers get you holding to a schedule, and obligations to those peers, who won’t let you out of it.

I spend too much time online already, I don’t have any more time to invest in a community like this.

That’s cool. If you can’t find time in your schedule to work on improving your writing, no matter the medium, then this probably isn’t the right place for you. Everything is online to make it convenient for members to log in and learn/work/interact with others on their own schedule.

We do host regular meet-ups around the world for in-person writing workshops and hanging out (our first one will be in NYC January 2015), because face-to-face communications are the bee’s knees.

For all the other days of the year, the wonders of modern internet technologies will have to do.

I don’t care what others think of me—why should I want to improve?

Congratulations! If you are one of the rare creatures who can truly put out your thoughts and content without caring a smidge about your audience’s feedback and impressions, then I’d love to buy you a coffee/tea/bourbon and hear how you do it. 

For the rest of us who are not such special snowflakes, it is important to strike the delicate balance between accepting critique and publishing what we were going to post anyway. Most writers find this line through years of solitary trial and error, running it past the voices that develop in their heads. A fortunate few find writing circles and peer think tanks that help them become the creators they want to be.

Do poeple REALLY notice typos and errors?

Yes, people really notice them. In fact, there are 7 on this sales page.

Don’t my thoughts speak for themselves?

In an ideal world, yes. Unfortunately, most of the unicorns seem to have vanished from our world, so we no longer have mystical creatures to lead us to the hidden lands of gumdrop rainbows. We have heard it is only over there that people do not judge your ideas and intelligence based on the quality of your writing and grammar. 

Brilliant ideas SHOULD be able to stand on their own merit. 

A few typos, most people will let slide. Lots of them, with other errors, inconsistent or incomplete thoughts, half-baked concepts, and they’ll think 

(See what we did there?)

There’s tons of junk on the internet that gets a lot of traffic and conversions. I’m in business, and these are the only things I care about.

This is so very true. All you need to do is fall down the time-sucking rabbithole of sites like Buzzfeed, which are optimized to KYC (Keep You Clicking). If clicks are what you crave, then you probably know all the tricks to make that happen. You will likely be able to build a wonderfully successful online business and lifestyle this way.

This site is for people who want more.

Am I the only one who can join? My business partner/content manager/virtual assistant/dog named Spot would really benefit from a membership as well.

Not sure about Spot, but it makes sense in lots of businesses for multiple people to have their own access to a site like this. Email us and we’ll set up a specialized Enterprise Membership, specifically designed to get your crew in the community without breaking your bank.

I’m a business person and entrepreneur, not a writer—will this be a bunch of hobbyists talking about writerly things? 

Well shoot, did you click on the right site! There are a bunch of other sites out there for creative writers, freelancers, authors, and all the other word smiths. They focus on character development, landing writing gigs, and plot structures – which are very important in those types of writing.

But you are not that type of writer.

You write to share your business, grow your customer audience, establish your authority in the market, and other more conventional/less idealistic reasons.

Welcome to your online home. That’s what we’re all here for as well!

“Elisa is one of those rare breeds that combines pure talent with personality and results-driven work. She has an incredible knack for pulling out the very best in your writing, refining your voice so you sound like “you”, and strategically forming copy that not only sells, but draws the reader in and doesn’t let them go. ” – Jill Stanton, Screw The Nine-To-Five

“The pure amount of projects, sales pages, book drafts, blog posts, and website copy reviews (over 2.5 years of collaborative work on profitable websites) shows more than I could write how much I respect and value Elisa’s opinion when it comes to copy and content.” – Dan Andrews, Tropical MBA & Dynamite Circle

“I GOT IT! Got very inspired and voila. No feedback necessary, I just wanted to send it to you so you could see the tangible results of our conversation and what you inspired me to create. I can’t wait now to do my blog post which will be something like ‘I’m not 100% raw…so shoot me!’ (well maybe not that title but you get the idea…)” – Barbara Fernandez, The Raw Rock Chick