Ready to write with more clarity, curiosity, and conviction?
Next Session Starts Saturday, May 10th

Become a Master Writer

A course for writers ready to reclaim their craft, rediscover their voice, and reshape their writing lives.

"BAMW is the apprenticeship I never knew I needed." —Shadrock Wanjohi, Writer

Mastery Isn’t About Being The Best.

What if writing stopped feeling like a performance, and started feeling like something you love again?

It’s about becoming better: more precise, more curious, more in tune with your own style and stories.

It isn’t something you stumble upon. It’s something you build, refine, and commit to. It’s about developing the kind of writing life that supports you in the long term, not just as a writer, but as a whole human.

Become a Master Writer is an 8-week course for writers tired of writing what sells, trends, or ‘performs.’ (Enrollment closes Thursday, May 8th—no extensions.) 

It's for those ready to move beyond formulas and surface tips. For those who want to dive into the deeper, messier, more meaningful work of mastery.

It’s about remembering why you started writing in the first place. 

You won't just sharpen your skills. You'll rebuild your foundations. Discovering, through daily practice and deep reflection, the writer you are meant to be.

This is an invitation back to yourself.


What Makes This Course Different?

This isn’t a writing productivity course. You won’t learn how to build a content calendar or write viral headlines. 

This is for writers ready to study craft like an artisan: slow, stubborn, and alive.

Think about the great writers you admire. 

None of them got there by accident. They practiced and honed their skills with relentless care. 

Writing is an art, yes. But it’s also a craft. A craft that can be strengthened and refined.

This course helps you slow down, look closer, and write in a way that reflects who you are. 

Not just what sells.

What's In It For You?

🎯 Copywork as Apprenticeship

Every weekday, you’ll copy carefully chosen excerpts by hand. This helps you absorb the techniques of brilliant writers. It isn’t busywork. It’s a way to train your attention. Artists and craftspeople have been learning this way for centuries.

🧠 Reflective Writing as Self-Discovery

Weekly essay prompts explore your relationship with writing, not as an abstract skill, but as a living part of who you are (and who you're becoming.) They anchor you in your journey, and let you see how your perspective shifts as you go.

I was excited about the idea that there was so much to learn! And I just kept pushing myself to find out what kind of writing is actually in my wheelhouse.

Jewel Aldea

Blogger

🔐 An Intensive, Sustainable Practice

This course is demanding in the best way. Expect to spend 30–60 minutes a day. It's a commitment, but mastery requires engagement. You'll build creative stamina the way every artisan builds muscle memory: slow, steady, deliberate.

🐲 Deep Foundations in Writing Craft

We’ll work through the core elements that make writing great. Not in abstract theory, but in the way words actually work on the page. From sentence structure and rhythm to storytelling and voice, you’ll develop a grounded sense of what makes writing land.

Why Slow Writing Still Matters

It’s easy to forget what good writing is for.

Not everything we create has to be packaged and polished for immediate return. Some ideas are worth lingering over. Some writing deserves more than a sprint.

Before: You write to fill a content calendar.
After: You write to discover what you didn’t know you could say.

This course is built on that belief: slowing down is not a weakness, it’s a choice.

Copywork forces you to pay attention. Not just to the words, but to rhythm, architecture, and nuance. Weekly essays aren’t performative prompts. They’re a space to reflect.

Even the way we read in this course, carefully, across genres and voices, it is an invitation to step outside the echo chamber and encounter something unexpected.

This isn’t about resisting change or productivity. It’s about choosing to write with intention. To think deeply. To sometimes let the work evolve.

Slow writing still matters, because what we write matters. And how we say it shapes everything.

Here’s what people are saying about the course...

BAMW helped me to write in my own voice...

Not everything needs to be all-business-all-the-time. BAMW allowed me to write for pleasure, so I can start writing my own opinions and ideas again.

Rachel Mazza - CMO, Copy chief 

BAMW expanded my sense of what writing could be...


Bob gower - Writer, author, consultant
BAMW got me writing every day...

I like that it is structured to get me writing every day, even if it's not my own words, I am physically putting my pen to paper, and building that sort of practice.

Mariza Monteiro - Sales & Business Development

How Does It Work?

Every day, you’ll open a new lesson. It includes an master's excerpt (or a writing/learning prompt), and some guidance for what to focus on as you do the copy work.

Print out the lesson, download it to a mobile device, or view it directly on your screen.

Grab your notebook, legal pad, or other scratch paper ... and start writing. By hand!

Click through the additional resources and materials we’ve curated for you to dig deeper into the lesson.

Jump on our live mastermind call once a week to learn more, in real time.

While this might seem like a lot, you can do most (if not all) of the lessons themselves every day in 60 minutes or less.

What’s In The Course?

Each week builds on a foundational element of craft and creativity, moving you closer to the writer you want to become.

01.

Week 1: Learning and Reading

Read like a writer. Fall back in love with learning. Rekindle your curiosity and notice what others skim past.

02.

Week 2: Language and Words

Study how words shape meaning and tone. Learn to write sentences that carry weight. Words are your arrows, precision is your aim.

03.

Week 3: Structure and Flow

Explore how writing moves. How structure, format, and flow create experience. Challenge yourself to rethink form and formulas.

04.

Week 4: Concept and Premise

Clarify the core ideas behind your work. What are you really exploring? What deserves to be built upon?

05.

Week 5: Characters and Heroes

Understand the forces at play in every story (even your own!) See how people (and ideas) shape narrative…even in nonfiction.

06.

Week 6: Settings and Surroundings

Bring space and context into your work. Let the setting shift how your writing feels. Because where the story happens shapes how it lands.

07.

Week 7: Themes and (Life) Lessons

Discover the questions beneath your writing. Uncover the invisible threads connecting your work. What truths are you circling?

08.

Week 8: Voice and Style
   

What do you want to say and how do you want to say it? Revisit your earlier insights, not because you were wrong, but because now you see them more clearly.

About The Course Teacher,
Elisa Doucette

Elisa is a professional writer, editor, and writing coach. (Which is a fancy career title way to explain that people pay her a great deal of money to do these things, and have for over two decades.)

Her writing has been featured in The New York Times, The Boston Globe, Forbes, Yahoo! Small Business, The Shine Network, The Huffington Post, and Brazen Careerist among others. Two of her columns have been syndicated (The Single Slice on MaineTodayMedia and Shattering Glass on Forbes.) Her short stories have been published in numerous literary magazines and websites. She previously hosted the podcast Writers’ Rough Drafts, and has appeared as a guest on radio shows and podcasts around the web—such as The Writing Coach, Entrepreneurs on Fire, Smart Brand Marketing, Huffington Post Live, and The Business Of Writing. She's also found herself on stages around the world, speaking on topics like writing, creativity, editing, and anything nerdy about words. When she's not doing all this, Elisa works as the Founder and Managing Editor of Craft Your Content, a virtual editing and writing coaching agency, that helps driven writers make their writing even better.

Frequently asked questions

What if there's no way I can set aside time every day to do this?

I bet that is what you say about your own writing as well; I know I do. Carving out 30-60 minutes daily to do these lessons is a fantastic way to build a writing habit without having to struggle for something to say.

Can't I just do this all myself?

You absolutely could do this yourself. All you need to do learn the elements of storytelling, read 500+ books and essays to find ones that exemplify those elements, identify the passages that you'd like to copy, figure out how they apply to the elements of storytelling, and find others doing the same thing with the exact same content to chat to and learn with.

Do I have to do the WHOLE thing?

Please note the “Have To” conversation. The longer you work at this, the more easily masterful writing will become second nature for you, and you’ll continue to grow. You've gotta put in the time though.

Will there be (Classical, Fiction, Blog Posts, Insert Writing Genre Here) excerpts? I hate reading that stuff.

The writing excerpts will come from a myriad of different genres and time periods, because you never know what you might end up learning. Or liking. I spent half my life thinking I hated onions. But sauté or caramelize them, and they’re delicious!

Do I have to read the additional stuff?

What is it with all the “Have To’s” around here? This isn’t English 170; there will be no grading at the end. The additional resources are just that … additional. You will learn a TON from the daily prompts alone, but if you want to learn more, these resources have you covered.

What is a writing master class?

This course was originally called a Writing Masters Class because you’re learning from lots of masters, not just one. Per the all-knowing power that is Wikipedia, “A master class is a class given to students of a particular discipline by an expert of that discipline—usually music, but also painting, drama, any of the arts, or on any other occasion where skills are being developed.”

How do you reprint excerpts and essays from writers and authors?

We have selected excerpts from various works of literature and non-fiction books, and reprinted them under the Fair Use doctrine (meaning we only selected a small portion of the complete work.) Essays and articles are either available in the public domain, or we have requested special permission to share. If you are the writer, creator, or publisher of a piece of content contained in this course and you would like us to remove it, please let us know and we will remove it immediately. And know we selected it in the first place because we felt it was a piece of masterful writing, and we were excited to share it with the course participants as something they should learn from.

Do I have to hand write it?

There are but a few tasks in life that you HAVE to do (breathing and eating your Mom’s or significant other’s cooking come to mind). But many studies have shown that you’ll get a more cognitive experience writing by hand.

How is handwriting a more cognitive experience?

Did you know that you have more nerve endings in your hands than in any other part of your body? One finger has more nerve endings in it than your entire forearm. The key is to engage those nerves! It will have a massive impact on the structure of your brain, as you literally change your neurological wiring.

What happens if I fall behind?

Then you catch up. Do a double dose one day. Bang out a few on the train. Eat your cereal with one hand and jot down words with the other. Take advantage of the mid-course break week. Catch up the same way you would with a regular writing routine.

Won’t I lose my unique voice/writing style if I copy others?

Did you totally lose your sense of self the first time you traveled? Was Michael Jordan less of a standout athlete because he watched game tapes? Did you not make that kickass dinner/desk/decoupaged planter because you got the idea off Pinterest? We all learn by doing, and part of that is seeking guidance from those who are better at something than we currently are. You’ll learn to appreciate the different nuances of these writers, and eventually adapt them to your own.

Won’t I lose my unique voice/writing style if I copy others?

Did you totally lose your sense of self the first time you traveled? Was Michael Jordan less of a standout athlete because he watched game tapes? Did you not make that kickass dinner/desk/decoupaged planter because you got the idea off Pinterest? We all learn by doing, and part of that is seeking guidance from those who are better at something than we currently are. You’ll learn to appreciate the different nuances of these writers, and eventually adapt them to your own.

Do I really get 60 lessons, bi-weekly mastermind calls, direct conversations with Elisa, and online forums?

BAMW has been called a "mini MFA", which would cost tens of thousands of dollars. A single course like this online will run up into the thousands. While my peers assure me that it would be "better business" to charge something way higher, I want people to be able to take this course! I want the folks who want to become master writers to have the opportunity to do just that. It's important to me to put it at a price that gives you serious skin in the game (so you want to participate and finish) but isn't unreasonable.

Whatever your goals and dreams, Become a Master Writer will help you find a new way of thinking, make connections and observations, and build a habit of attention that will directly impact your writing craft.

You’ll love...

  • The strength you find in becoming a powerful writer who intentionally works at their craft
  • Learning what was going on inside the minds of history’s greatest writers
  • Finding how to put together words in a beautiful way that captivates readers
  • Knowing how to deliver a story and develop characters or subjects with perfect dramatic pacing

You can finally be…

  • Confident in your words
  • Bold in your storytelling
  • Captivating in every narrative
  • a True Master Writer...like you've always dreamed

Ready to Forge Your Writing Life?

"BAMW was the most valuable writing program I’ve done. I use the skills every day." —Shadrock Wanjohi

Enrollment closes Thursday, May 8th at midnight ET. 8 weeks for only $750.
Pay upfront, or split into two payments.
Join the Waitlist — or wonder ‘What if?’ until next time.

Before I go...

I wanted to give you a quick bit of personal backstory to this course. People have asked me for years "But How?!"

  • How do I write the way I do?
  • How do I think the way I do?
  • How have I built the insights that make me a sought-after editor and writing coach?

This course is a BIG part of that explanation.


I spent over 5000 hours working on it, and that's not including the 1000+ books and essays I've (re)read to pull excerpts and exercises from...specifically for this course.


You are getting centuries of learning, experience, and insights when you enroll. This has long been my passion project, and I hope you'll find as much joy in joining me as I've had creating it.