Articles - Page 86 of 111 - Craft Your Content

How Would Ebenezer Scrooge Do Social Media?

This time of year, you cannot be a functioning member of society and not be familiar with some adaptation of Charles Dickens’ A Christmas Carol and its infamous protagonist, Ebenezer Scrooge.

A crotchety old miser, Scrooge is reminded on Christmas Eve of the importance of cherishing the people in his life and honoring the spirit of Christmas throughout the year by his deceased business partner, Jacob Marley, and the Ghosts of Christmas Past, Present, and Future.

Oh! And Tiny Tim.

A Christmas Carol was first published by Chapman & Hall in December of 1843. At the time it was considered a solid social statement against the rampant capitalism of Victorian Britain and greedy industrialists that were profiting at ridiculously high margins off the work of the lower classes.

Hrmm…Sound familiar?

While some things may remain the same, the times certainly have changed 170 years later. Recently, the biggest change to human relationships and interaction certainly lies in the power of social media and networking.

Which leaves one to wonder: How Would Ebenezer Scrooge DO Social Media?Continue reading

Announcing The Managing Editor Show Podcast

Why is it so hard to work with editors?
Why don’t my guest post submissions get approved?
What’s wrong with my writing?

Have you ever asked yourself or an editor a question like this?

If you have, you aren’t alone. My inbox is filled with messages from clients and readers asking the same thing.

I love those questions! It means someone wants to improve their skills and and take their content “to the next level.” That’s what we should all be striving for. If you aren’t growing, you’re dead.

Of course, I also get a number of messages in my inbox that…aren’t as constructive.Continue reading

like

Measuring the Content Metrics that Matter: Do They Like Me? Do They Really Like Me?

Somewhere during the height of my adolescent angst, I received a great piece of advice: “Stop caring so much about what other people think.”

It is, in fact, a tremendous life strategy.

Especially when you’re facing a school full of fellow teenagers riddled with hormones and penchants for drama. Yet, as many discover while winding their way through life, this guidance becomes ever harder to follow.

There is always someone to try to impress. Or at least, to avoid being judged by.

Continue reading

Mindfulness for Content Marketing

“Mindfulness” is a term you might expect to hear from your hot yoga instructor during a lecture on the benefits of mixing ancient algaes into your coconut water, before he wishes you “Namaste” and peacefully glides away on his fixed-gear.

It’s fair to be sceptical when new, vaguely spiritualist buzzwords are increasingly bandied about by journalists and policymakers as possible solutions to the social crises and intellectual stagnation of Western society.

Very often, these terms are an attempt to repackage an older idea that everyone is familiar with. The repackaging is not without its benefits, however, as it tends to highlight elements of the original idea that are more relevant to contemporary circumstances.Continue reading

1 84 85 86 87 88 111