Caroline Johnson - Content Writer

Caroline Johnson graduated from Christopher Newport University with a B.A. in Sociology and Psychology. Though she originally pursued jobs in the nonprofit field, she landed on freelance copywriting as her chosen career path after blogging through the past 10 years of her life. Starting her own branding-focused copywriting business, she is currently living in Williamsburg, Virginia with her husband and their dog (who is absolutely spoiled rotten). Her perfect day would consist of an early morning workout, a Chia tea latte, some writing, trying out a new Trader Joe’s recipe, and binging her latest TV obsession. 

I believe in this principle, even though it isn’t always the popular opinion: With most copywriting, SEO is the term people tend to focus on. While I believe that is something to be considered, I am a firm believer in the power of human connection. Maybe it’s the sociology and psychology part of me, but I believe that any story told should make someone feel something – whether it’s a sense of connection, love, fear, etc. I’m a bit of an emotional person, if you couldn’t tell.

Location: Williamsburg, Virginia, USA

Most Read Book: Any motivational, introspective book. As I said, I’m a bit of an emotional person.

Favorite Story to Tell: How I met my husband. I’ve always had an entrepreneurial spirit and decided to learn how to tie-dye. I sold tie-dye shirts during our college orientation out of my dorm room, and my now-husband was one of my first customers!