Why Are Some Of The Most Brilliant People The Biggest Jerks?


“One day, you could be just like me,” my college professor boasted to the class, standing proudly with his chest puffed up and chin in the air.

“However, more than half of you don’t have what it takes to survive this class and will not make it to the end of the semester. The rest of you have a hell of a struggle if you want to get there. Good luck.”

However abrupt, this highly esteemed, successful professor was a syndicated freelance writer for varying media outlets all over the country. So, I should look up to him… right?

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Your Facebook Feed Is What You Make of It


What does your Facebook feed say about your friends? Is it a waterfall of hilarious mannequin challenges? A cascade of political diatribes? A stream of baby photos so long you wish plastic foldout wallet inserts were still the top choice of grandpas everywhere?

It can be tempting to assume that the rolling digest of content on that familiar blue and white screen is reflective of the individuals you’ve met –– a glowing cacophony of diverse ideas, lifestyles, opinions, and let’s face it –– memes.

But the truth is, that binge of curated content actually says more about someone else.

Yes, you guessed it –– it’s you.

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Our Favorite Books in 2016


We’re avid readers at Craft Your Content. We have to be, it’s our job.

You’ve seen our stats below. We read over 250,000 words a month – and that’s just in client work. When it comes to our personal lives, well, we have no personal lives. Will you see us partying on New Year’s Eve? Probably not. We’ll likely be digging into another book on our never-ending list.

Reading is what we do, and we love doing it.

Every so often we come across a book that blows our minds, knocks our socks off, or whatever cliche you feel is appropriate for a book that you stay up until 4 a.m. to finish.

These are our 4 a.m. books. The one’s we just can’t put down, that we read this past year.

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Don’t Read Books, Read Authors


My sister fell off her swing a couple of days ago.

To be more precise, the swing broke and deposited her on the ground. My mother had made it for her only days before, and I was confused how it was possible to make a swing so utterly useless.

“I don’t understand, either,” said our mother. “I followed the instructions so carefully.”

After asking a few more questions, I realised she had googled “how to make a swing” and downloaded the first guide that came up.

(My advice? Don’t do this if you care about your own or other people’s tailbones.)

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