Writing is writing, right?
Nope. If you’re a writer, you know that what type of writing you’re doing matters. And it’s not just AP versus Chicago; it’s structure and style and voice.
Here at Craft Your Content, we’re all about finding ways to help your true voice shine through as you create great content. It’s a cardinal rule of ours: instead of the “right way to do things,” there’s the right way to do things for each of our clients.
Language should be flexible. But that doesn’t mean there aren’t some basic tenets of writing to follow. We can create better content by following a few rules from the academic world.